Charles & Colvard

Morrisville, North Carolina

As Senior Graphic Designer of this fine jewelry company, I immediately stepped in to assist with a rebranding effort by forming a new graphics standard. This included implementing a new suite of typography and a more modern feel in overall design. My email marketing and digital ad experience allowed me to begin implementing conversion-driven design across all our digital touch points. I led the creative direction for all our digital campaigns, overseeing the design and copy ensuring a cohesive visual experience across emails, digital ads, and the website throughout the sales cycle.