I'm a Senior Designer with
ten years of experience.
More about me
I'm a strategic design leader with roots in the fashion and beauty industries. I love design that feels as beautiful as it is purposeful—elevated, editorial-inspired visuals that translate a brand’s identity into a seamless, conversion-focused experience across digital, social, and print.
Designer. Brand Builder. Creative Strategist.
Hi, I'm Victoria.
JOURNELLE
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New york, ny
Inspiring others to romanticize their everyday
What I Loved:
Senior Graphic Designer
Position:
Luxury Retail, Fashion E-Commerce
Industry:
Romantic, French-inspired, Editorial
Art Direction:
CHARLES & COLVARD
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Morrisville, nc
Pioneered design direction of rebrand
What I Loved:
Senior Graphic Designer
Position:
Fine Jewelry
Industry:
Modern Luxury, Elegant, Luminous
Art Direction:
COSABELLA
more from Cosabella
MIAMI, FL
Designing with gorgeous cinematic imagery
What I Loved:
Graphic Designer
Position:
Fashion E-Commerce
Industry:
Italian Heritage, Editorial, Luxury
Art Direction:
LILAC ST.
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Seattle, WA
A front-row seat to a fast-scaling beauty brand
What I Loved:
Senior Graphic Designer
Position:
Beauty E-Commerce
Industry:
Artistic, Subversive, Expressive
Art Direction:
VICTORIA & CO.
MORE FROM VICTORIA & CO.
Fort Worth, TX
Self-employed, building brands I care about
What I Loved:
Brand & Web Designer
Position:
Independent Brands & Entrepreneurs
Industry:
Illustration-Focused, Nostalgic, Poetic
Art Direction:
HARDIN-SIMMONS
MORE FROM HSU
ABILENE, tx
The place where I became a designer
What I Loved:
Digital Media Specialist
Position:
Higher Education
Industry:
Welcoming, Authentic, Approachable
Art Direction:
ALTITUDE
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Southlake, tx
Establishing brand as first creative hire
What I Loved:
Creative Lead — Corporate Headquarters
Position:
Entertainment, Family
Industry:
Dynamic, Kid-centric, Colorful
Art Direction:
Betsy, Brand Design Client
I walked away with a brand story written through illustrations, fonts, submarks and secondary logos. I walked away with an understanding on why a brand story is so imperative to running a successful business, especially as a creative entrepreneur.I walked away with an understanding of why having an established brand will take you so much further can creating a logo on canva.
Letters of reference
